Tesla has admitted a major defeat in its branding.
No longer will its notorious driving software be called “Full Self-Driving (Supervised)” in Europe. After negotiations with Germany’s transportation ministry, it’s agreed to rename it “Tesla Assisted Driving,” in a more accurate representation of the software’s capabilities — and a symbolically humiliating submission by Elon Musk’s automaker.
The concession, however, will pave the way for Tesla to finally release FSD in European markets, so it’s a tradeoff that Musk will happily accept after years of campaigning to make it happen.
The rename has quickly taken effect. Across its European websites in countries including Germany, Spain, and even outside the European Union in the UK, all mentions of FSD now refer to “Tesla Assisted Driving,” Reuters reports. European users report that the new name is being shown in Tesla apps.
