Go ahead and use AI to make your video game — if you want the result to be derivative trash, that is.
Masahiro Sakurai, the creator of the iconic Super Smash Bros and Kirby franchises, recently unloaded on how developers are using AI to “churn out” video games, saying the tech is speeding up development time at the expense of quality and originality.
The topic came up in an interview with the Japanese video game outlet Denfaminico Gamer while discussing the overwhelming wave of new video game titles that are proliferating on platforms like Steam. Sakurai, however, seemed to dismiss a lot of the new stuff as AI-generated sludge.
“19,000 titles is an impressive number,” he began, referring to an estimate of the number of games added to Steam in a single year, “but I’m certain that figure will only continue to grow — largely because AI will be used to churn them out.”

