In 2026, anybody can cultivate a massive social media following doing anything their heart desires — and that’s not necessarily a good thing.
For a case in point, look no further than a recent Reel from holistic health influencer Matt Roeske. First spotted by the publication Reality Check, the clip features Roeske promoting radioactive water as a long-forgotten panacea, supposedly shut down by the “Rothschild medical system.”
In his video, Roeske appears holding a “Revigator,” an irradiated ceramic jug from the 1920s sold as a pseudoscientific miracle cure-all. In addition to carnotite — a bright-yellow rock known for its high uranium content — the Revigator contains a slew of chemicals like arsenic, lead, and vanadium, which is all stuff you shouldn’t even shower with, let alone mix in your drinking water.
“You see all that beautiful water in there?” Roeske asks while tilting the cistern toward the camera. “Perfectly harmless, you’ve just been lied to,” he says before taking a huge mouthful of the stuff. “And it’s delicious. And I’ve been drinking it for 250 days now.”
