Meta’s fuzzy Muse AI personal assistant overtook ChatGPT as the top free iOS app in the US after launching earlier this month, surpassing 3.4 million downloads last week.
But whether the agent will be able to hold on to that momentum is anything but guaranteed, considering the sheer amount of changes it requires to its users’ behavior. Tech companies like OpenAI and Meta would love us to hand over mundane tasks like booking a flight or shopping online to their agents — but that may not even be a priority for the average user.
As Axios points out, Muse and similar products like Microsoft’s Copilot and OpenAI’s two days-old Dots have a “normal-people problem,” requiring the average user to adjust their private lives to have AI agents solve various problems.
In other words, most people aren’t AI-pilled fanatics looking to hand over their day-to-day responsibilities to AI agents.

