Meta, for once, is doing something pretty novel in the AI sphere. It’s created — and heavily marketed — a cute little mascot for its new AI product, something that none of the other major AI players like OpenAI and Anthropic have done. (Microsoft kind of tried it with its “Mico” Copilot companion character, but it wasn’t given anywhere close to the same level of marketing push.)
It’s too early to say if it’s worked or not, but Meta is trying to meme its mascot Jolly — which looks somewhere between a Labubu and a Fall Guys bean — into becoming a viral sensation.
Spearheading this effort is the zoomer head of its Superintelligence Labs Alexandr Wang, who’s been relentlessly posting AI-generated memes featuring the fuzzy little guy. And some of them depict pretty, shall we say, risqué scenarios.
One shows Jolly winking at you over the shoulder with its butt teasingly pointed in the viewer’s direction, apparently in an attempt to promote Muse integration into the cloud system Box. And another shows Jolly in bed with two men, recreating a scene from the 2023 film “Challengers,” in which Zendaya basically tricks Josh O’Connor and Mike Faist into sucking each other’s faces during a three-way makeout.
