Must an AI be useful? Isn’t being creepy sufficient testament to its utility?
“Creepy” is the word being used to describe Meta’s new AI assistant, Muse. Chances are you’ve seen it pop up on Instagram or Facebook, where Meta is heavily promoting its tool as an AI agent for casual users who are blissfully unaware of what an “OpenClaw” or “Instinct” is.
To use it, you install it on your device and link it to stuff like your email and bank accounts. Then you set it on a task and it “keeps working while you get on with your day,” Meta says. As you keep interacting with the AI, it builds a “curated long-term memory” so it can make more suggestions and better automate tasks.
Here’s the real shocker, though: it’s kind of a privacy nightmare. Many who’ve experimented with Muse were unsettled by how much it dug up on them and how closely it monitored their habits.
