The Arena Group — the media company which, in 2023, allowed a contractor called AdVon Commerce to publish AI-generated fake writers in the pages of Sports Illustrated and multiple other brands — has rebranded as an AI company.
The Arena Group, which owns brands including Parade, Men’s Health, and The Street, declared on Monday that it was changing its name to “Paradium.AI.” It also announced its acquisition of InfoSentience, a company that the Arena Group says will help it “scale data-driven content generation,” as well as the launch of a product called Cutter Studio, which is defined in a press release as a “proprietary, AI-driven video and article production and distribution platform.”
In other words: the Arena Group — sorry, Paradium — wants to generate and distribute a whole lot of AI content.
The rebrand was first reported this week by Business Insider, which obtained a leaked memo in which the publisher stated that the name change reflected its new identity as a “publicly traded AI company.”
