When you read the newspaper, does it read you back?
On Thursday, USA Today Co — formerly known as Gannett, the publisher of its eponymous newspaper USA Today— announced that it was partnering with the AI surveillance firm Palantir to monetize and gain “actionable intelligence” on its audiences, Nieman Lab reports.
The largest newspaper publisher in the nation’s partnership was revealed in its second quarter earnings call. After extolling Palantir’s AI-powered platform, USA Today CEO Mike Reed said that it would allow the paper to “build a common intelligence layer” on the data it collects on its readers.
“Every visit, every session, and every moment of attention creates a signal,” Reed told investors Thursday morning, as quoted by Nieman. “When we connect those signals, they become actionable intelligence that allows us to engage users more effectively and monetize those relationships faster and at much greater value.”
