Does it ever feel like your inbox is filling up with emails that don’t sound quite human?
You may be right. Last week, I received an email from a publicist identified as “June Barton,” whose address indicated that she worked at a firm called VectorGuideHQ.
The message, which read like any one of the countless PR emails in my inbox, was seeking coverage for a wellness app called RiseGuide. Barton offered to set me up with an account and introduce me to the startup’s founder. When I didn’t respond, Barton followed up.
“Glad to set you up so you can try it, or put you on a call with the founder,” Barton wrote. “Lmk!”
