Earlier this summer, socialite Kylie Jenner appeared in a series of ads promoting Meta’s controversial smart glasses.
The camera-adorned and AI-enabled spectacles, a collaboration with global eyewear juggernaut Ray-Ban, have been at the center of a discussion over personal privacy and surveillance so heated that many owners are now too afraid to be seen in public while wearing them.
Critics say they’re far too easily abused to prey on unsuspecting victims, even garnering them the pejorative nickname of “pervert glasses.” Wired also found in June that Meta silently added a facial recognition system to its glasses’ software — yet another privacy nightmare in the making — but hadn’t activated it.
Now, an inventive group of activists calling themselves Everyone Hates Elon took matters into their own hands by transforming a Meta AI glasses ad featuring Jenner into a cleverly subversive statement. Specifically, they seem to have added a lenticular overlay on top of a London bus stop ad that transforms her visage into a terrifying bug-eyed monster — but only when seen from a specific angle.

