The secret to ensuring that your company doesn’t lose customers? Constant, AI agent-powered corporate surveillance.
That’s according to Josh Earle and Leo Paz, a pair of founders behind a vibe-coded Silicon Valley startup called Outlit. The venture argues that “AI customer surveillance” is the future of business-to-business sales. (“Our thesis,” as Earle put it in a disarmingly straightforward pitch email, is that “every company will soon assign an AI agent to every customer to watch their every move.”)
“The whole surveillance component came up because that’s the way we feel companies can serve their customers,” Earle told Futurism in an interview. “It’s really the only way we see this is going to play out.”
Outlit’s goal is to amass as much real-time information about a company’s clients as possible. According to Earle, agents trawl internal records like call logs and sales data as well as external information like social media posts and the websites of people’s employers; they then compile that data into detailed customer profiles, often complete with “actionables” like outreach recommendations and sales guidance. Outlit argues this level of insight will help companies prevent “churn” — business jargon for lost customers — or find opportunities to upsell.
