Amazon is catapulting us into the final boss of sub vs dub debates.
On Thursday, its Prime Video streaming service announced the launch of a new AI-powered feature that matches actors’ mouth movements to dubbed audio tracks — which we’re sure won’t result in nightmarish hallucinations of facial disfigurement.
For now, the company says that the AI-powered lip syncing will exclusively be available on the English dub of the German Series “Maxton Hall,” though there are plans to expand it to other titles in the future.
“At Prime Video, we’re constantly innovating with new tools that enhance the viewing experience for our customers,” Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios, said in a statement, per the New York Times. “With lip-syncing, we’re creating a more seamless and immersive way for customers to enjoy global content.”
