Nuclear holocaust isn’t a scenario to be taken lightly. In the unlikely event that nuclear war ever breaks out, it’s a safe bet that the world as we all know it will cease to exist, and any unlucky survivors will be ushered into a new kind of living hell.
That’s where “Amble” comes in, a health startup selling boutique pharmaceutical solutions to 21st century problems. One of those solutions, spotted by writer Sean Morrow on X-formerly-Twitter, is an “Oh Sh*t Bag,” a millennial-coded sack of pills meant to keep you healthy — relatively speaking — in the immediate aftermath of a nuclear blast.
“If the unthinkable happens, whether from an accident, disaster, or other radiological event, having the right medications on hand can make a critical difference in the earliest hours,” the company’s website declares. “Because when radiation is involved panic is optional, but preparation isn’t.”
The bag retails at an astonishing $345, which you can stretch into four installments thanks to Amble’s Buy-Now-Pay-Later partnership with Klarna. For that hefty chunk of change, Amble will mail you a small zipper pouch containing three drugs: 14 potassium iodide pills, six prussian blue capsules, and six tablets of ondansetron ODT, the generic version of Zofran.

