If you feel like the internet is turning into a place for bots — not to mention by bots — you’re not alone.
Social media platforms have been flooded with low-effort AI slop, while even once renowned publications are doubling down on the tech by outsourcing writing and editing responsibilities to the tech. In June, Cloudflare found that website traffic from AI agents and bots had overtaken human-generated traffic for the first time — even earlier than predicted.
In the latest sign of the bot takeover, Time magazine has begun serving ads specifically aimed at AI agents. As Digiday reports, it’s an effort to adapt to a new reality governed by the tech. Their promise to would-be clients: by optimizing ads for the bots, brands could be made more visible to AI chatbots and show up in more responses.
The publication started stripping down its webpages last month from HTML to markdown — text-only versions, which live in parallel to the user-facing pages — that are easier for AI agents to ingest. Alongside these new pages, the company is using AI to generate agent ads, which are formatted as FAQs that include a brand’s information and messaging, according to Digiday, and are labeled as “sponsored content.”
