Look, dating in the 2020s sucks. The apps are bad, people are rude, and the etiquette of it all seems to be evolving at the speed of sound. Yet for all the downsides, there’s nothing that can’t be made 100 times worse with the addition of AI slop.
For better or worse, that’s exactly what Hinge founder Justin McLeod has in mind for his latest dating app, “Overtone.”
First spotted by TechCrunch, McLeod announced an $18 million round of funding on the company’s blog. While that’s a hefty chunk of change for any startup, confidence from venture capitalists isn’t exactly shocking considering the founder’s previous success. What really stands out about the blog, though, is that McLeod used the bulletin to vague-post about his grand vision for a new, AI-integrated dating app.
“Think about the most un-human parts of the dating app experience,” McLeod challenged: “writing personal ads for ourselves, judging each other in a split second based on photos, sorting through thousands of potential partners, and wrangling them through the precarious funnel of like to match to chat to date.”

