Anthropic is doing what Anthropic does best: putting on its most concerned face so it can convince you they’re the good guys in the industry.
Last week, the world’s most valuable AI startup revealed a new commercial that took an unorthodox approach to promoting its technology. Rather than diving straight into bubbly optimism, it starts with a series of grim images as we hear voiceovers from different speakers ask some hard-hitting questions about AI.
You couldn’t blame someone for thinking they were watching a PSA. It starts with a burning house — which always bodes well. When someone asks, “Can AI be trusted?” we’re shown what looks like surveillance footage with an AI algorithm scanning the faces of everyone in a crowd.
The most striking sequence comes right after.
