For years now, the video game industry has been hellbent on adopting AI, using it for everything from rapidly cranking out code to auto-generating high-resolution textures and sloptastic upscaling algorithms.
Some publishers have even relied on AI for character creation and advertisements, angering the broadly anti-AI masses and alienating longtime fans. (Last year, Square Enix director Jacob Navok lit the powder keg when he claimed that “Gen Z loves AI slop.”)
Epic Games, the developer of the blockbuster shooter Fortnite, has been at the forefront of pushing AI at all costs. As Bloomberg reported earlier this month, the company instructed its developers to use more AI tools to finish an upcoming Disney collaboration that’s been facing delays. The announcement stunned employees, who were wary of introducing more errors.
But as Kotaku points out, Epic Games is also trying to have it both ways now that vibe coding has made it easier than ever before to rip off its intellectual property. As such, the company issued a Digital Millennium Copyright Act (DMCA) takedown notice against a browser-based Fortnite port earlier this month.
